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                                                    锐典-系统性产品包装策划


                                                    服务幻灯-系统性产品包装策划.jpg


                                                    锐典“系统性产品包装策划”服务内容


                                                    1、产品战略定位 (打造品类冠军)
                                                    1.1  消费者洞察与潜在需求探测 
                                                    1.2
                                                      竞品分析及差异性研究
                                                    1.3
                                                      渠道分析 
                                                    1.4  品类定义  
                                                    1.5  产品定位 
                                                    1.6  产品系列梳理与规划 
                                                    1.7  产品定价 


                                                    2、产品策划(塑造不得不购买的理由)
                                                    2.1  产品命名 
                                                    2.2  产品价值主张 / 广告语创作 
                                                    2.3  产品卖点体系策划 
                                                    2.4  产品人格化构建 
                                                    2.5  产品故事塑造 


                                                    3、产品包装形象设计(打造超级形象IP)
                                                    3.1  产品logo设计
                                                    3.2  产品专属IP创作及?#30001;?#24212;用 
                                                    3.3  产品包装设计
                                                    3.4  产品推广物料设计


                                                     

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                                                    0531-88900933

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